To Budapest and Beyond

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By: E&P Staff Budapest will host of IFRA's 16th "Beyond the Printed Word" digital publishing conference Nov. 20-21. Digital revenue, relevance and reach are the main topics of this year's agenda --"Cashing in on digital success."

Through case studies, Beyond the Printed Word (www.ifra.com/beyond, or contact Program Manager Ioana Str?ter at 49-6151-733-769; straeter@ifra.com) provides paths to solutions. The conference will analyze the latest developments in the digital world and their impact on newspaper-publishing businesses. Topics will cover online and mobile advertising, communities, hyperlocal, partnerships and newspaper alliances, new technologies and possibilities of the digital era for newspapers.

The conference venue is the Novotel Budapest Congress. All presentations will be translated into English, German, French and Spanish.

Headquartered in Darmstadt, Germany, IFRA is a worldwide research and service organization for the news publishing industry.

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