To Crack India’s Diverse and Massive Local News Markets, Lokal Started Asking Users What They Actually Wanted

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Lokal founders Jani Pasha and Vipul Chaudhary were convinced that what India’s non-English speaking internet population needed was more context for news; they assumed that it might solve the fake news problem.

Lokal launched in January 2018 as a WhatsApp news feed that kept readers up-to-date with regional topics like local elections by aggregating external news sources.

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