To Deal with Native Ad Pains, Vox Media Brings Distribution In-House

Posted Friday, October 27, 2017 10:00 am

Ross Benes | Digiday

Buying traffic on social media is a common way for publishers to make good on clients’ branded content campaigns, but it eats into profits. Vox Media has shifted its branded content distribution on its own sites with the help of a tool it built in-house.

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To Deal with Native Ad Pains, Vox Media Brings Distribution In-House

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