To Grow Its Events Business, NPR is Taking a Franchise Approach to Its Shows

Posted Friday, June 8, 2018 10:00 am

Lucia Moses | Digiday

NPR is taking a product approach to its events as it looks to grow audiences and sponsorship revenue.

The public broadcaster has been putting on live events for at least 20 years like tapings of its popular shows and podcasts like “Wait Wait… Don’t Tell Me!”, “Code Switch” and “How I Built This.”

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To Grow Its Events Business, NPR is Taking a Franchise Approach to Its Shows

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