To Grow, Twitter Looks Outside Its Own Walls

By: Vindu Goel | New York Times

For Twitter to justify the high valuation of its stock, the micro-messaging company must spread the gospel of tweeting far beyond its current active user base of 232 million accounts.

To do that, Twitter is counting on millions of websites to link to the service and encouraging legions of independent developers to find creative new uses for its platform, driving up activity and the number of advertisements that Twitter users see.