To Ratchet Up Retention, the Financial Times Restructures Its Consumer Revenue Team


After a windfall year of subscriber acquisitions, the Financial Times has found itself in the enviable position of needing to solve a problem most publishers would love to have: Retention.

The London-based publication grew its digital subscriptions by 6% year-over-year in 2020, bringing its total number of paying customers to 1.1 million: 960,000 digital and 140,000 print.

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