To Retain Subscribers, New Report Says to Get Rid of the Content No One Reads, and Offer Surprises and ‘Candy’

Posted Wednesday, December 5, 2018 9:37 am

Laura Hazard Owen | Nieman Lab

If news organizations want to attract and retain subscribers, they need to look to psychology…and nudge, nudge, and nudge again: That’s one big takeaway from a recent summit on engagement. And here’s another idea: What if you simply got rid of content that readers don’t read?

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To Retain Subscribers, New Report Says to Get Rid of the Content No One Reads, and Offer Surprises and ‘Candy’

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