Too Many Publishers are Relying on 'Sleeper' Subscribers

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This week, I explore the underbelly of the pivot to subscriptions: publishers using dark patterns to avoid losing “sleepers” who don’t use their subscriptions, as well as a few thoughts on why the AT&T-Discovery deal is another sign of media rebundling. Shoot me a note with any thoughts--and please forward to a friend or colleague. Thanks.

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