Top 20 Major Papers in 'Reach' in New 'Audience-FAX' Tally

By: Jennifer Saba The FAS-FAX for circulation numbers for the six months ending September 30 released yesterday produced the usual losses in print, but also introduced the new "Audience-FAX" concept that mixes total audience, especially online numbers.

Audience-FAX divides papers into two tiers, the first comprised of dailies in 81 syndicated Scarborough-measured markets that meet ABC's Reader Profile standards. The rest are in the tier two category.

Here are the top 20 newspapers ranked by integrated audience reach by Scarborough for designated market area (DMA). The integrated newspaper audience percentage is based on the past seven-day print and past seven-day online readership of adults 18+.

*
Rochester Democrat and Chronicle: 83%

The Des Moines (Iowa) Register: 72.7%

Richmond (Va.) Times-Dispatch: 68.1%

Milwaukee (Wis.) Journal Sentinel: 67.1%

San Antonio (Texas) Express-News: 65.8%

The Washington Post: 65.7%

The Courier-Journal, Louisville, Ky.: 64.5%

Austin (Texas) American-Statesman: 64.2%

Honolulu Advertiser: 64%

Arizona Daily Star and Tucson Citizen: 63.7%

Arkansas Democrat Gazette, Little Rock: 63.2%

The Kansas City Star: 62.7%
The Oklahoman: 61.5%

Columbus (Ohio) Dispatch: 61.4%

Arizona Daily Star, Tucson: 61.2%

Florida Times-Union, Jacksonville: 60.4%

St. Louis Post-Dispatch: 60.0%

The San Diego Union-Tribune: 59.9%

The Providence (R.I.) Journal: 59.1%

Detroit Free Press and Detroit News: 58.5%


Audience-FAX data will be available free of charge at a Web site, http://online.audiencefax.com/CreateReport.aspx, run jointly by ABC, NAA, and Scarborough.