Top 25 Daily Newspapers p. 28

By: Editorial Staff Ad Inches in Selected National Categories*
Jan. - Aug. 1994 - Full Run ROP, excluding preprints
Alcoholic Factory Computers &CreditFood & Hotels & Motion
NewspaperTotalAirlinesBeveragesAutomotiveBanks SoftwareCardsHouseholdResorts InsuranceInvestmentsPicturesTobaccoUtilities

242,81023,0697,71910,24128,9246,6041,9022,0079,9742,66616,98196,3917,25029,082
320,66816,72927,84247,84529,0014,8141,1894,3718,9458,1115,759132,3534,42129,288
161,00713,8124,32927,48239,9843,3191,2431,3375,2165,9853,53331,5023,30119,964
96,5138,1438853,15822,741841651,1393,2261,85339339,7293,28011,717
127,4296,8302,51010,04958,7591,2672,0381,96190629,3192,10711,683
209,48516,87417,72755,45832,5741,8626944,43910,1879613,93535,6914,42724,656
37,7653,9871815,87910,8261,8772521,3108871321,077N.A.1,4679,890
123,68212,00231715,66022,3321,6107031,6675,9192,4804,30336,6421,87918,168
113,71810,1513,57419,19021,0751432,1333,3611,08615336,2022,76513,885
123,7454,9371,87830,79222,2781,3114451,8925,0151,2253,03226,2963,10521,539
156,47115,6021,83716,78828,2902,0056811,71018,0042,1003,80731,8474,92828,872
122,6087,3413,00416,93240,2268081721,0354,6293,0581,80429,0721,97012,557
133,42618,8515,06219,20241,591264641,2363,2392,4611,74620,8923,09915,719
62,58312,1741458,42713,7327672571,3461,6801,1741,566N.A.3,64617,669

53,5252,7048335,41215,8851,7705272,0863,3491,7235,553N.A.1,15712,338
106,3678,36670816,75427,4731,2384412,3023,0652,0112,86723,1045,18912,849
58,8707,4369153,92431,3095672172,0071,5821,5082,099N.A.1,2496,057
55,2754,8997128,66715,2756634462,2152,3601,1511,841N.A.1,82215,224

78,0505,5153,0983,7785,468143463,7041,8078628,23117,0369,138
42,2576,4127767,65813,6557282775307951294,672N.A.2,4604,165

140,4365,06914,06924,21022,4389733332,3344,2544,5305,03328,0713,43125,691
39,5994,1365326,12110,7951,6063251,2261,0702281,074N.A.1,69110,795
169,25310,40520,68038,92522,5981,8361402,4775,3495,9461,33928,6453,62027,293

54,7667,2086897,33813,3152982471,1118131,4752,32711,2162718,458
109,7963,6249,18526,35920,3736369242,3215,4051,9942,24220,9842,31213,437
1. New York Times
2. Los Angeles Times
3. Washington Post
4. New York Daily News
5. Newsday
6. Chicago Tribune
7. Detroit Free Press
8. San Francisco Chronicle
9. Chicago Sun-Times
10. Dallas Morning News
11. Boston Globe
12. Philadelphia Inquirer
13. Newark Star-Ledger
14. Houston Chronicle
15. Minneapolis Star Tribune
16. Miami Herald
17. Cleveland Plain Dealer
18. Phoenix Arizona Republic
19. New York Post
20. St. Petersburg Times
21. San Diego Union-Tribune
22. Detroit News
23. Orange County Register
24. Baltimore Sun
25. Denver Rocky
Mountain News

Top 25 Sunday Newspapers
Ad Inches in Selected National Categories*
Jan. - Aug. 1994 - Full Run ROP, excluding preprints
Alcoholic Factory Computers &CreditFood & Hotels & Motion
NewspaperTotalAirlinesBeveragesAutomotiveBanks SoftwareCardsHouseholdResorts InsuranceInvestmentsPicturesTobaccoUtilities

229,57816,9767,88315,52311,6362,2291,8552,03642,2271,29918,98141,00158,8909,042
177,73811,9312,47919,35110,4867658612,64040,8201,0423,61138,07835,8619,813

46,1241,8701,3667,3117,214373792063,8913681,135N.A.18,0084,303
79,6235,6732916,09813,75864426714210,3401,6584,7329,64722,2534,120
127,3339,4446,70925,8335,8671,44152754917,6992782,4779,04331,83115,635
99,6344,5971,3669,95524,0621,45050771413,5951,6082,2548,69824,8715,957
50,8322,8903361,4752,4675014512,8871054211,27712,5016,657
90,5376,7774486,77216,6332,36914546312,2449191,8298,25025,1348,554
144,6248,1061,66319,95225,9641,67023934226,1038433,9138,61738,2288,984
51,3154,4719242,3425,54439612,8748414,63918,0552,021

77,1286,4817614,4218,8084,66128945410,6626142,998N.A.30,0526,927
116,0126,9121,7897,21536,19526464122,5429333,8885,19128,7891,653

39,1846931663804,8413621356867,9714941,058N.A.18,7003,680

87,5436,9432948,9146,4571,46611073124,3763422,2689,77222,1693,701

65,6802,2972832,12711,06595633287217,7084,6311,159N.A.18,5625,688
59,3845,4752161,24712,0081,619328376,709435875N.A.24,1285,803
31,9641,6427972,9475,2884222621093,004239553N.A.11,0395,662
46,0042,9418381,8619,350806822903,2937022,187N.A.17,7255,929
65,6265,709307,1062,9471682305811,9756291,7237,27522,5755,201
36,3592,4861,0783,1833,8911031261,060307510,6187,2136,289

46,4183,9482975,7028762861965,41957861N.A.24,0234,753
48,8154,0452903,80811,057335384,6035962,5623,64214,0023,639
62,6712,27510,3574,82810,8551,049788315,9963344,337N.A.16,3215,410
39,6691,6647604,8484554,332943,339N.A.19,7354,838
20,4375238683,262397571171,9381391,498N.A.9,2842,354
1. New York Times
2. Los Angeles Times
3. Detroit News & Free
Press
4. Washington Post
5. Chicago Tribune
6. Philadelphia Inquirer
7. New York Daily News
8. Dallas Morning News
9. Boston Globe
10. Newsday
11. Atlanta Journal &
Constitution
12. Newark Star-Ledger
13. Minneapolis Star Tribune
14. San Francisco
Chronicle/Examiner
15. Phoenix Arizona Republic
16. Houston Chronicle
17. St. Louis Post-Dispatch
18. Cleveland Plain Dealer
19. Miami Herald
20. Chicago Sun-Times
21. Seattle Times/Post-Intellegencer
22. Baltimore Sun
23. Milwaukee Journal
24. St. Petersburg Times
25. Pittsburgh Post-Gazette

*Newspapers are listed by circulation based on Audit Bureau Fas-Fax report for the period ending March 31, 1994.
Ad data provided by Competitive Media Reporting.
28
Editor&Publisher ? October 29, 1994
Top 25 Daily Newspapers
Ad Inches in Selected Retail Categories*
Jan. - Aug. 1994 - Full Run ROP, excluding preprints
236,06925,696326,2351,55136,44222,70673,3344331,50947,26511,8234,7704,273
643,79518,86729,1981,1803,95628,031109,165224,34612,4923,125100,81754,9893,3689,23345,028
485,68721,8608,35385813,31628,14933,890174,06911,9869,24359,537102,8183,8286,39911,381
215,38112,07812,639498,26426154,24465,6892,60940016,20132,4542,5423,3524,599
268,33510,0105,5672277,3664,12771,41797,5416,18881413,28138,0011,1983,8188,780
367,74133,8186,5272,50613,8077,06143,351114,29511,35116,24815,07974,6094,7369,19215,161
225,2769,6047,79133916,6543,22942,69462,7167,30311023,89530,8961,2375,15313,655
250,6297,8753,2002,1413,2508,31347,939110,3848,327624,20634,3642,9303,86313,775
165,45216,0368,99721611,29879916,22539,88712,8284,49813,10030,0479491,9668,606
583,66540,8089,8553,82226,87621,56436,167196,97414,70967160,667112,6517,1238,99942,779
301,46217,6914,8243,1908,63013,93140,277110,60030,46711,1216,47036,1722,9794,24310,867
285,47015,6453,6225335,5079,29225,344160,6575,1986,49115,82525,5181,3812,3088,149
338,09125,4366,50616614,9894,35855,35496,02314,3804,81616,75782,7403,1723,8379,557
466,55230,5639,3472,14615,26110,96322,367172,2197,6316,83818,404112,3564,9855,68147,791

232,51210,8884,7692,19317,54313,29514,50282,52414,3659451,69547,4489092,73218,704
399,76316,5748,6722188,92112,285136,73887,8807,8543,45718,88876,1203,5318,14810,477
252,18210,6024,41344915,0406,60713,28481,60710,8265,03758,97535,1171,4932,3586,374

348,6496,3664,1842928,4909,11641,511129,5996,6613,54020,98792,9512,2494,03218,671
89,6785,9261,618501,1435,38952,5401,542662422214,5353471,8383,862
217,0634,80911,9225117,2024,69732,04571,6989,5514,9625,11546,2283,6403,89310,790
500,3389,45120,0962,15715,95121,47599,599133,1006,2071,29873,01560,9654,9235,39346,708

210,6859,9867,66423217,1413,63041,65451,8457,18918424,29529,8771,1885,32310,477
621,74220,84739,6422,19718,97716,15981,008132,1509,890953107,645120,1105,1699,54757,448
287,2577,7103,8341857,0706,01352,53879,99415,8554,17476,31221,3251,8434,5125,892

360,30021,84119,6741,34023,0596,72349,71773,3686,3432,0978,462112,7531,8264,93128,166
Apparel &Auto SupplyBooks &BuildingComputerConsumerDepartmentDiscountDrugFoodFurniture &JewelryOffice SupplySports
NewspaperTotalAccessoriesStoresStationeryMaterialsStoresElectronicsStoresStoresStoresStoresAccessoriesStoresStoresStores
1. New York Times
2. Los Angeles Times
3. Washington Post
4. New York Daily News
5. Newsday
6. Chicago Tribune
7. Detroit Free Press
8. San Francisco Chronicle
9. Chicago Sun-Times
10. Dallas Morning News
11. Boston Globe
12. Philadelphia Inquirer
13. Newark Star-Ledger
14. Houston Chronicle
15. Minneapolis Star Tribune
16. Miami Herald
17. Cleveland Plain Dealer
18. Phoenix Arizona Republic
19. New York Post
20. St. Petersburg Times
21. San Diego Union-Tribune
22. Detroit News
23. Orange County Register
24. Baltimore Sun
25. Denver Rocky
Mountain News

134,94617,724326431594,45312,08967,8377881298521,4586,5751,1381,836
183,7506,85614,4094,0865263,76235,38264,8853,3742,71429,05013,1079073,4221,270

77,4952,43012,889804,4661,65910,49517,6883,6951314,89713,6685572,4252,415
126,1666,91715,2062,9972,8641,1235,26837,9264,1201,06525,96117,9978522,1311,739
144,3039,4219,2253,9377,2555,79111,42541,0325,6795,0442,26733,7731,2384,9903,226
98,5742,5157,0142,26781620,6459,12591762325,00627,425762681,877
178,7424,90912,6542532,6883,01135,50041,5812,7154,26024,77739,8595503,5392,446
223,5925,54613,2661,9504,5229,16125,17473,4325,89728542,05230,8231,3025,7384,444
142,6337,1644,3264586,6736,03915,72341,7628,7366,10764934,9162,2343,7454,101
61,4084,4322,2558582,1424654,18915,9622,788402,18423,0701702,077776

148,3267,94916,3194669712,81634,28934,69117,0742,1139,13715,0501,0883,8532,510
169,3246,3567,4703563,8773,16213,92223,5536,5214,01757,34234,1471,2014,0653,335

97,1802,3043,0383123,0284,0372,08327,1919,94920324,90312,9553903,1943,593

89,3704,4742,103916192,16016,79640,4862,106501,01315,5231,3011,2061,442

126,8182,9918,122302,3775,23118,10539,9074,57880914,71420,7882,0435,3651,758
243,26413,79612,9341,2111,9028,64121,41570,1616,5682,08211,76832,2129945,53954,041
95,7681,8129,8821355,4492,5784,91434,1792,9759815,12023,1931373,1591,254
93,2581,9648,982728,6722,34610,14827,6544,9717947,15414,046913,4512,913
103,5252,5548,328357201,19423,11329,0924,4071225,32023,4052,9261,315994
38,8403,1452,779751,55723510,0369,5313,0871,3174126,04534135452

111,7381,53610,2691,4711,60916,84119,46427,7695,0833,2123,82312,0217224,3513,567
102,1891,87815,926482,1033,2835,75422,3463,93427423,81117,9038331,9472,149
98,8191,7795,3807585,8861,4622,28123,7315,47541110,43531,7663864,4444,625
77,88037710,0421684514513,77725,6415,0761,5554,7478,6391,9763,2381,806
66,6849447,651621,2899618,47326,2982,8804,0126107,4702343,5812,219
Top 25 Sunday Newspapers
Ad Inches in Selected Retail Categories*
Jan. - Aug. 1994 - Full Run ROP, excluding preprints
Apparel &Auto SupplyBooks &BuildingComputerConsumerDepartmentDiscountDrugFoodFurniture &JewelryOffice SupplySports
NewspaperTotalAccessoriesStoresStationeryMaterialsStoresElectronicsStoresStoresStoresStoresAccessoriesStoresStoresStores
1. New York Times
2. Los Angeles Times
3. Detroit News & Free
Press
4. Washington Post
5. Chicago Tribune
6. New York Daily News
7. Philadelphia Inquirer
8. Dallas Morning News
9. Boston Globe
10. Newsday
11. Atlanta Journal &
Constitution
12. Newark Star-Ledger
13. Minneapolis Star Tribune
14. San Francisco
Chronicle/Examiner
15. Phoenix Arizona Republic
16. Houston Chronicle
17. St. Louis Post-Dispatch
18. Cleveland Plain Dealer
19. Miami Herald
20. Chicago Sun-Times
21. Seattle Times/Post-Intellegencer
22. Baltimore Sun
23. Milwaukee Journal
24. St. Petersburg Times
25. Pittsburgh Post-Gazette

*Newspapers are listed by circulation based on Audit Bureau Fas-Fax report for the period ending March 31, 1994.
Ad data provided by Competitive Media Reporting.