Top 25 Daily Newspapers p. 42

By: Editorial Staff Ad Inches in Selected National Categories*
Jan. through Mar. 1994 - Full Run ROP, excluding preprints
Alcoholic Factory Computers &CreditFood & Hotels & Motion
NewspaperTotalAirlinesBeveragesAutomotiveBanks SoftwareCardsHouseholdResorts InsuranceInvestmentsPicturesTobaccoUtilities

87,2648,3366303,2519,7441,8928311,0584,3996834,09139,64012612,583
115,5538,16130114,83211,5691,7378001,4923,1855,0682,06853,03812913,173
57,2746,795588,83915,4091,1876703891,8137141,15911,9481328,161
35,0372,8926739,0218462180736721115,179845,098
46,3712,3241453,65522,36840995240135010,560845,123
71,7686,92442820,92111,7425122421,6424,09838256613,81314910,349
17,2532,6542,4434,50331412648021278684N/A1315,628
45,5084,7133214,1199,8286324455102,49068991713,7371296,978
42,5174,077667,5267,974701,1501,6033554614,3512465,053
56,5006,7163845,74811,1233101255655,8532701,24511,79914412,218
41,5831,77548710,4788,397664719635571591,1009,7671267,039
45,3122,966285,34115,581432684451,2211,21755511,6011265,731
43,4065,411666,08214,08574644889268395317,3311287,381
19,1223,1311571,7044,085417129612417137815N/A3477,171

26,0292,049443,9067,6642122698821,5295672,005N/A426,672
23,8412,739652,18912,279414701,07882956628N/A1293,365
20,2722,0261,1662,418140219873615710,217702,809
37,5582,7611585,56210,3482993741,5415261,0474688,0851356,254

45,3631,597948,8458,5822972048791,5571,8431,24111,0981298,997
18,0062,886142,3814,44031819946018377647N/A1316,270

21,4512,5172123,5266,007352481,543171365561N/A1296,137
46,5714,29310,5788,473304709931,6451,6202779,9001388,280

36,7381,709308,7469,3821215379532,4781889207,806703,798
25,5783,503153,1945,809991863403082683167,2211264,193
19,6882,270322,5897,60611677357285155408N/A1355,658

57,1656,0231,1401,3866,18067772939216,4554823,58315,915404,163
52,5664,5265987,4393,24252636962712,89669572116,066304,831

11,57493473,5873,820107911,233336293N/A1,274
20,5172,5412,2764,705224134,0463441,1373,7681,463
35,3924,1221659,1532,4815843501107,0131088003,683586,765
28,2201,6234,7718,8583961261094,5797315843,651452,747
12,972618383606959822,9034,529882,804
11,7421,3321,2272,759443,8681,785727
22,7132,1454,0476,43773381102,2511544893,2753,091
38,8443,758526,49510,299493142859,006191,2393,4513,805

14,4112,0872,5902,7681,276803,317121914N/A1,258
30,2132,0142,17313,8731952846,6862531,2211,9801,534

24,8762,7395263,6832,118422473218,5541552024,0282,081

8,028482341,580135632,9126223NA2,575
12,1762,5432264,10340732211,790201330N/A562,467
8,8894651,8022,463128160281040245NA2,774

15,5691,0491,1824,108130731264,3051,161540N/A2,895
11,3508771,4774,07123981561,337479N/A452,688
11,9378292,6491,032193516554,396912,500
12,8592,004381,9121,03495361,9953095842,9701,882
9,5281,327852,5355182862,67857212N/A1,830
13,3639962,2304,247109781822,08522974N/A2,440
16,5001,676402,0235,7231191,8652273612,3282,138
3,6583155295119266813126299N/A844

17,2958621,2903,644971374,3745416593,1822,509
1. New York Times
2. Los Angeles Times
3. Washington Post
4. New York Daily News
5. Newsday
6. Chicago Tribune
7. Detroit Free Press
8. San Francisco Chronicle
9. Chicago Sun-Times
10. Boston Globe
11. Dallas Morning News
12. Philadelphia Inquirer
13. Newark Star-Ledger
14. Houston Chronicle
15. Minneapolis Star Tribune
16. Cleveland Plain Dealer
17. New York Post
18. Miami Herald
19. San Diego Union-Tribune
20. Detroit News
21. Phoenix Arizona Republic
22. Orange County Register
23. Denver Rocky
Mountain News
24. Baltimore Sun
25. St. Louis Post-Dispatch
Top 25 Sunday Newspapers
Ad Inches in Selected National Categories*
Jan. through Mar. 1994 - Full Run ROP, excluding preprints
Alcoholic Factory Computers &CreditFood & Hotels & Motion
NewspaperTotalAirlinesBeveragesAutomotiveBanks SoftwareCardsHouseholdResorts InsuranceInvestmentsPicturesTobaccoUtilities

1. New York Times
2. Los Angeles Times
3. Detroit News & Free Press
4. Washington Post
5. Chicago Tribune
6. Philadelphia Inquirer
7. New York Daily News
8. Newsday
9. Dallas Morning News
10. Boston Globe
11. Atlanta Journal &
Constitution
12. Newark Star-Ledger
13. San Francisco
Chronicle/Examiner
14. Minneapolis Star Tribune
15. Houston Chronicle
16. St. Louis Post-Dispatch
17. Phoenix Arizona Republic
18. Cleveland Plain Dealer
19. Chicago Sun-Times
20. Miami Herald
21. Seattle Times
22. Milwaukee Journal
23. Baltimore Sun
24. Pittsburgh Post-Gazette
25. San Diego Union-Tribune

*Newspapers are listed by circulation based on Audit Bureau Fas-Fax report for the period ending Sept. 30, 1993.
Ad data provided by Competitive Media Reporting.
42
Editor&Publisher ? July 16, 1994
Top 25 Daily Newspapers
Ad Inches in Selected Retail Categories*
Jan. through Mar. 1994 - Full Run ROP, excluding preprints
83,8249,1982,04718512,9047,35125,98689318,4253,8861,6691,280
220,0773,6709,9814241,1488,41439,80672,5851,8881,49941,87918,4538053,11216,413
173,6728,4602,7421032,49310,24518,53959,8421,0264,05423,46135,1246862,2374,660
70,2873,8993,367163,2038419,81622,8711895,7968,610887922627
85,8993,2846271,7091,14224,85631,669501684,63713,8813629462,568
125,64411,3772,2525193,6892,16417,76538,4902,8045,9816,82624,9585633,6114,645
75,7783,3771,405282,4851,38215,80722,9971,182610,0259,7333021,8005,249
86,0862,3401,0418441,2382,73915,85138,6278594166913,5811,0011,6625,593
51,6814,8392,98232,9313477,55611,8751,7229265,4139,624613763,026
107,3815,9341,6501,2322,0875,30020,12739,1956,0495,1522,57912,6587091,3623,347
191,80412,1102,9071,1271,6596,96416,28068,0402,3009524,70334,3922,3213,74215,164
100,7574,7608332688772,5937,82064,4921,2492,5266,4695,8513933772,249
113,7648,5511,75654,8171,33521,08432,8101,2711,2088,15128,1158641,0012,796
155,50610,1982,8558642,7533,8268,63559,8642,1083,6756,44734,7101,6912,29115,589

74,3344,9178447002,5944,5564,78628,6552,87216848715,8261257937,011
80,7173,9711,182602,1472,7314,03827,3622,71271118,36013,1715211,3302,421
25,9522,170388101061,59915,61853143,813220697796
136,4154,6342,588253,6393,64340,24832,2291,1261,2137,18330,8791,8412,8654,302

165,5871,7026,4046463,4478,41137,60442,4101,09015327,50818,6041,6612,40213,545
71,5453,4151,390272,5891,52215,43919,0611,37913710,2329,8692801,7254,480

121,5832,4637431971,5952,07719,84848,3431,1871,7867,39627,0649731,3496,562
209,7764,43212,3225516,3786,67434,81041,4131,77221543,31234,5052,2333,09018,069

110,3328,0074,2993605,9211,56215,56824,5998011,0132,74634,3975281,4069,125
90,1982,809648128261,54417,25325,0531,5201,41729,9445,6154101,5151,632
78,0542,04447352,2321,27413,77335,3569113,7682,5109,7132352,2113,549
49,2917,532150651,5753,89726,263846,8921,765450618
65,4632,1134,4501,489681,73811,06023,5201,23159412,6384,8901631,177332

25,0626461,682131,1727113,5687,0797831312,2074,876751,297822
44,2371,6255,3931,0402763112,26414,09349812610,9055,860337892617
54,5192,9793,2301,2831,8292,3996,34216,3501,6421,2551,06012,2844552,1671,244
58,4971,1683,1931444761,19811,27217,1576751,2268,49211,0562061,605629
34,2111,2043,3136884206,7583,9875398,9027,438122840
20,6611,902422527562051,7736,393548407,116421,062224
78,4421,1873,5447551,2823,44311,77925,4601,1318516,0849,8034932,468928
51,9892,4361,1132252,6122,5754,64217,4091,9351,90431013,1864871,7361,419

50,7813,3224,2121504421,51713,19414,9536771,4272,1595,6623391,779948
60,5132,3931,70226671,3864,7739,8669441,14822,37511,7534501,8441,210

27,9301,456559263048645,10613,535536337333,563348516351

31,790968671501,1081,38910910,1652,4628,4603,5851051,3551,363
88,4436,1773,6183518183,26911,69226,5471,1416114,57310,5013812,55416,210
34,7097862,86261,1421,1512,01913,0583142032,0509,263161,351488

42,9801,0591,5719852,1325,12915,3531,1232895,5176,1116942,214803
32,3916752,165321,5881,3133,58310,9051,1301292,9995,08681,5761,202
13,4701,0908204442053,7943,4591,0173503571,7693025110
34,3056112,7901022614,83912,9161,013301,5657,5691,187652770
37,7245103,5802567966,1516,89510,5776001541,4393,3851682,0001,213
33,4887521,3822251,3937075209,5891,5601333,81610,554661,6351,156
36,1666284,9068571,4731,6698,30742114710,2715,8222641,014387
22,8834501,579192857233,3749,0544731,2483792,428461,4981,327

37,8424382,2094939111,3216,63214,0971,1613,9004,729799178974
Apparel &Auto SupplyBooks &BuildingComputerConsumerDepartmentDiscountDrugFoodFurniture &JewelryOffice SupplySports
NewspaperTotalAccessoriesStoresStationeryMaterialsStoresElectronicsStoresStoresStoresStoresAccessoriesStoresStoresStores
1. New York Times
2. Los Angeles Times
3. Washington Post
4. New York Daily News
5. Newsday
6. Chicago Tribune
7. Detroit Free Press
8. San Francisco Chronicle
9. Chicago Sun-Times
10. Boston Globe
11. Dallas Morning News
12. Philadelphia Inquirer
13. Newark Star-Ledger
14. Houston Chronicle
15. Minneapolis Star Tribune
16. Cleveland Plain Dealer
17. New York Post
18. Miami Herald
19. San Diego Union-Tribune
20. Detroit News
21. Phoenix Arizona Republic
22. Orange County Register
23. Denver Rocky
Mountain News
24. Baltimore Sun
25. St. Louis Post-Dispatch
Top 25 Sunday Newspapers
Ad Inches in Selected Retail Categories*
Jan. through Mar. 1994 - Full Run ROP, excluding preprints
Apparel &Auto SupplyBooks &BuildingComputerConsumerDepartmentDiscountDrugFoodFurniture &JewelryOffice SupplySports
NewspaperTotalAccessoriesStoresStationeryMaterialsStoresElectronicsStoresStoresStoresStoresAccessoriesStoresStoresStores
1. New York Times
2. Los Angeles Times
3. Detroit News & Free Press
4. Washington Post
5. Chicago Tribune
6. Philadelphia Inquirer
7. New York Daily News
8. Newsday
9. Dallas Morning News
10. Boston Globe
11. Atlanta Journal &
Constitution
12. Newark Star-Ledger
13. San Francisco
Chronicle/Examiner
14. Minneapolis Star Tribune
15. Houston Chronicle
16. St. Louis Post-Dispatch
17. Phoenix Arizona Republic
18. Cleveland Plain Dealer
19. Chicago Sun-Times
20. Miami Herald
21. Seattle Times
22. Milwaukee Journal
23. Baltimore Sun
24. Pittsburgh Post-Gazette
25. San Diego Union-Tribune

*Newspapers are listed by circulation based on Audit Bureau Fas-Fax report for the period ending Sept. 30, 1993.
Ad data provided by Competitive Media Reporting.