Top 50 Newspaper Advertisers in 2004

By: Top 50 Newspaper Advertisers in 2004

Company Dollars Spent (000)

1SBC Communications$804,906

2Verizon Communications$644,433

3General Motors Corp. Loc. Dlr.$567,071

4Ford Motor Co. Loc. Dlr.$518,915

5Federated Dept. Stores$475,110

6General Motors Corp.$459,350

7 Sprint Corp.$443,705

8 May Dept. Stores Co.$429,602

9DaimlerChrysler AG Loc. Dlr.$384,221

10Time Warner$374,968

11Toyota Motor Corp. Loc. Dlr.$326,481

12General Motors Corp. Dlr. Assn.$300,349

13 Ford Motor Co. Dlr. Assn.$298,750

14Walt Disney Co.$255,745

15Honda Motor Co. Ltd. Loc. Dlr.$236,133

16Nissan Motor Co. Ltd. Loc. Dlr.$212,950

17Dillard's$210,978

18Sony Corp.$185,304

19Fry's Electronics $181,900

20Ford Motor Co.$178,183

21General Electric Co.$177,785

22Toyota Motor Corp. Dlr. Assn.$170,048

23DaimlerChrysler AG$166,007

24Nextel Communications$157,818

25DaimlerChrysler AG Dlr. Assn.$155,406

26Deutsche Telekom AG $150,369

27National Amusements$148,756

28Target Corp.$148,040

29Sears Roebuck & Co.$143,827

30Hyundai Corp. Loc. Dlr.$143,250

31Best Buy Co.$142,254

32JC Penney Co.$138,724

33Dell Computer Corp.$144,603

34Kohls Corp.$106,820

35Sports Authority$103,021

36Nissan Motor Co. Ltd.$92,330

37Toyota Motor Corp.$87,690

38Walgreens Co.$85,397

39Citigroup$84,953

40Home Depot$82,115

41Comcast Corp.$80,660

42Kroger Co.$80,639

43JP Morgan Chase & Co.$80,556

44Dreamworks SKG$79,885

45Mazda Motor Corp. Loc. Dlr.$77,791

46Volkswagen AG Loc. Dlr.$71,294

47Circuit City Stores$70,304

48Lowes Cos.$69,722

49Hewlett Packard Co.$69,135

50Rooms to Go$68,587