Top UK Publishers Say They’ll Move to Reduce Ads Bought Through Open Ad Exchanges

Posted Friday, January 18, 2019 12:17 pm

Jessica Davies | Digiday

For some big newspaper publishers, reducing how much of their inventory is bought via the open exchange is a trend they anticipate rising in 2019.

The Guardian, which currently relies on open-exchange buying for around 80 percent of its display inventory, wants to reduce that reliance in favor of programmatic direct deals this year.

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Top UK Publishers Say They’ll Move to Reduce Ads Bought Through Open Ad Exchanges

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