Toronto Star, New York Times Use Sampling to Entice Young Readers

Posted Tuesday, April 16, 2019 11:30 am

Nadine Chevolleau | INMA

In 2017, The New York Times launched its free subscription service for students. Its goal: give away free subscriptions to nytimes.com to 3 million students in the United States.

Mission accomplished. The Times recently reported it reached this goal and that it had plans to eventually extend this offer internationally.

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Toronto Star, New York Times Use Sampling to Entice Young Readers

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