Toronto Star Scrapped Digital Paywall As It Was ‘Expensive’ and Had a ‘High Churn’ Rate

Posted
by: Nic Christensen | mUmBRELLA

Executives from the Toronto Star have admitted paywalls did not work for them and said promoting stories inside the newspaper is a waste of time, arguing the space can better be used for editorial or advertising.

Comments

No comments on this item Please log in to comment by clicking here