Total Customer Lifetime Value Illustrates Long-Term Investment

Posted Thursday, November 8, 2018 10:47 am

Matt Lindsay | INMA

Using appropriate metrics for managing complex businesses is vital for success. In this article, we will discuss a metric used by a few publishers to keep their daily customer management decisions aligned with their long-term objectives. We call it Total Customer Lifetime Value, or Total CLV.

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Total Customer Lifetime Value Illustrates Long-Term Investment

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