At the end of last year, the Tow Center for Digital Journalism released its “Guide to Podcasting,” a report researched and prepared by Tow Center fellow Vanessa Quirk. The guide delves into the history of the medium and its current state, outlines different revenue streams and case studies, and discusses various issues and operational philosophies that producers are currently tackling.
We caught up with Vanessa to discuss the report, the reactions to it, and the lessons that aspiring podcasters and producers should take away when figuring out how to make their mark on the podcasting map. Below is an edited Q&A from our conversation.
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