TownNews and BlueLena partner to multiply reader revenue for news organizations


TownNews and BlueLena have announced a partnership that will empower local media organizations to rapidly activate reader revenue using TownNews’ smart metering and paywall solution, iQ Audience+.

“iQ Audience+ is the most powerful platform there is for media organizations to grow reader revenue,” said Rick Rogers, chief revenue officer at TownNews. “This partnership with BlueLena will streamline the rollout and optimization of our clients’ audience initiatives, so they can start making money from day one.”

Customers using TownNews’ iQ Audience+ smart metering platform will have the option to sign up for BlueLena’s suite of audience activation, monetization and engagement solutions. The BlueLena Marketing Platform includes subscription payment processing, customer experience automation, performance analytics and customer surveys.

“We are thrilled to partner with TownNews to support the optimization of iQ Audience+ through incorporating BlueLena’s marketing automation technology and end-to-end managed services to accelerate reader revenue growth and digital transformation for publishers,” said Daniel Williams, CEO of BlueLena.

In addition, BlueLena will provide project management and consultation to help TownNews customers optimize their membership/subscription prompts, and develop email campaign automation routines to increase conversions and engagement.

“BlueLena’s expert consulting services and best practices will bring a powerful new ‘secret sauce’ to our clients’ audience engagement and customer lifecycle management initiatives,” Rogers said. “It’s about constantly communicating with the user to get them
registered, subscribed and coming back. BlueLena can automate these processes and really help our local media customers supercharge their audience revenue.

“The BlueLena team has a great track record of developing reader revenue strategies that work in the local media space, and we believe that this partnership will be a huge boon for our iQ Audience+ customers.”

About BlueLena:

BlueLena was founded by an experienced team of publishers, journalists and news media marketing executives to create a sustainable future for independent local media.

We do so by deploying world class technology, and delivering the expertise and professional services to build and support subscription, membership and donation models for long-term success. Founded in 2020, BlueLena has quickly grown to support over 100 media organizations to accelerate their digital transformation, specifically with growing reader revenues and building long-term brand loyalty.

About TownNews:

TownNews equips local media organizations with the digital services and guidance to transform their business models and flourish in the digital age. Our tools and expertise in print, digital, video, OTT and advertising enable forward-thinking media organizations in dynamic markets to efficiently engage their audiences, increase security and grow revenue.

Fueled by a passion for local media and a 30-year proven track record of success, more than 2,000 news organizations have benefited from the platform and tools we've built specifically for the media industry to thrive.


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