Traffic is undeniably big news in L.A. (Carmageddon anyone?), so it’s only fitting that the Los Angeles Times, the city’s paper of record, is racking up some fairly impressive traffic numbers of its own.
In the last several months, latimes.com has seen record traffic numbers, outpacing its own internal numbers and marking pageview gains while other news organizations have seen slight decreases. In March the site had over 160 million pageviews; in May it was 189 million. And according to numbers supplied by Nielsen and comScore, latimes.com was one of the few top newspaper sites to see a year-over-year increase in uniques in June, up 5.4 percent compared to decreases of 9 percent for the Washington Post, 18.8 percent for The New York Times, and 20.5 percent for the Wall Street Journal.
That doesn’t mean the L.A. Times is going to lap The New York Times or the Huffington Post when it comes to reader counts. But the numbers are still impressive, and more so when you consider the secret sauce at the heart of it all: a full embrace of blogging that adds voice in some corners, emphasizes timeliness in others, and has opened new doors for reader engagement.
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