Treating Individual Donors and Major Givers Alike, Mother Jones is on Track to Raise $25 Million in Its First Major Campaign


This is a story of how to turn 47 percent into $25 million.

In 2012—eons ago in the speed of news cycles these days—Mother Jones released video of Mitt Romney at a private fundraiser claiming 47 percent of Americans were never going to vote for him because they were dependent on the government and entitlements, weeks before he lost the election to President Barack Obama.

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