Trend Report: How are Newspapers Monetizing Tablets?

Posted
By: MediaWeek

It’s hard to believe, but the Financial Times has been charging subscribers for access to its digital content for a decade now. However, as FT.com managing director Rob Grimshaw admits, it wasn’t until the introduction of the paper’s "metered" model in November 2007, which samples content for free before imposing a charge, that they really "got to grips" with monetising digital content.


As the dawn of the tablet era rises and the printed newspaper industry shows no signs of recovery, the FT is currently growing an online base of 3.7 million registered users and 230,000 paid subscribers.































Comments

No comments on this item Please log in to comment by clicking here