Trenton 'Times' Goes Live on CNI AdDesk

By: E&P Staff The Times of Trenton, N.J., has gone live on AdDesk from CNI Corp., Milford, N.H., replacing its DPS AdTracker system.

The AdDesk Web portal and production system eliminated the need for paper forms such as work-orders, proof requests and pick-up requests. Integrated with the Mactive advertising system, its Web-based forms pre-fill information and automatically route ad files to the correct desk.

Beyond lower production costs from automated workflow, AdDesk allows Times sales staff to request pick-ups, work orders, and proof requests quickly and accurately from anywhere with Internet access, providing more efficient service for existing accounts and time to focus on developing new accounts.

Times advertisers also use the AdDesk Web site themselves for submitting ads, viewing proofs, and requesting pick-ups. Details of each ad order are shown before the run date, and e-mails and on-screen confirmations assure proper execution.