By: E&P Staff Chicago Tribune Publishing Group is continuing to roll out Triblocal, recently expanding the reach of the service to 21 microzone community Web sites. Using Kodak's Microzone Publishing Solution, Triblocal expects growth during 2008 to reach a total of 35 microzone sites and eight printed newspapers, with a combined circulation of 120,000.
Since its launch, Triblocal has "seen a significant increase in community participation on the Web and in print," Triblocal Editor Kyle Leonard said in a statement. "In expanding Triblocal, we looked to add suburbs based on an affinity between communities derived from schools, shopping and other resources."
Since becoming the first to use the Kodak Microzone Publishing Solution to reach highly localized groups of readers and advertisers, the Chicago Tribune has launched community Web portals that allow local citizens to contribute content. The Tribune now publishes community papers and generates online content using contributors' submissions. The latest expansion includes 13 new community Web sites.
Kodak said discussions are under way with other Tribune properties and non-Tribune newspapers interested in the solution.
The Kodak Microzone Publishing Solution allows local citizens to submit stories, photographs and community event listings; advertisers to create and place ads, as well as manage and store the ads they create, and pay for the media space using ecommerce functionality; and newspaper publishers to aggregate content, edit copy, assemble pages, and publish output for print and online versions dynamically.
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