By: Wayne Robins Special Sections Pitched To Newspapers
On the Mark Media (OTMM) and CityXpress.com Corp. are partnering
to produce newspaper special sections both in print and online.
OTMM, based in Chicago, is Tribune Media Services' specialty
sections division. CityXpress, based in Vancouver, British
Columbia, is a provider of online special sections whose clients
include papers in the Lee Enterprises Inc. chain.
The new deal allows CityXpress to use OTMM print content in its
online special sections and OTMM to use CityXpress content in its
print special sections. It also enables newspaper advertising
representatives to offer bundled print and online services to
their customers.
"Over the years, we've had our papers tell us, we love your print
special sections, we wish we had something we could put online,"
said Elizabeth Owens-Schiele, executive editor and general
manager of OTMM's Easy Special Sections. "And Phil [DuBois,
president and CEO of CityXpress] had been hearing from some of
his online clients that they wanted a print product. Our goal is
to approach both of our established clients and new clients with
a combined product."
OTMM reaches about 500 papers with its 16 Easy Special Sections.
CityXpress recently struck deals with Freedom Communications Inc.
papers and The Buffalo (N.Y.) News.
Wayne Robins (wrobins@editorandpublisher.com) is an associate editor covering new media for E&P.
Copyright 2001, Editor & Publisher.
Comments
No comments on this item Please log in to comment by clicking here