Tribune Media Services Partners With Adify, Launches Branded Media Network

By: Mike Shields Tribune Media Services is launching the TMS Branded Media Network, a new content and distribution network through which it looks to deliver the work of various Tribune newspaper columnists to thousands of smaller sites across the Web.

Tribune has partnered with the ad network technology vendor Adify to essentially syndicate packaged,sponsored newspaper columns to up to 12,000 Web publishers across 200 individual ad networks. Adify works with such well-known vertical networks as those managed by Martha Stewart Living Omnimedia and Politico, as well as dozens of lesser-known networks.

Among the 120 participating columnists are Wolfgang Puck, Arianna Huffington, and Liz Smith. In addition to columns, the Tribune content packages will also feature editorial cartoons and comics, officials said. Advertising-wise, both Adify and Tribune will handle ad sales, with those two companies and the various third-party distribution partners sharing all associated sponsorship revenue.

-- Nielsen Business Media