Tribune’s Nicole Goksel: Ads.txt Won’t Solve Ad Fraud

Posted Monday, December 3, 2018 10:00 am

Aditi Sangal | Digiday

Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work.

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Tribune’s Nicole Goksel: Ads.txt Won’t Solve Ad Fraud

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