With duopoly-squeezed publishers on the hunt for more reader revenue, some have joined forces to go after it.
Tronc and Investor’s Business Daily are launching Trophy Funds, a paid newsletter product designed to give its readers advice on investing in mutual funds. IBD staffers, with some input from Tronc, will create the content, while Tronc’s consumer marketing and audience teams will handle marketing and build an audience for it.
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