Tronc’s Digital Results are Headed in the Wrong Direction

Posted Thursday, August 3, 2017 7:52 am

Rick Edmonds | Poynter

Tronc Inc. experienced a rare decline in unique visitors in the second quarter of this year, off 9 percent compared to the same period in 2016.

Even as revenues disappoint, and Facebook and Google spirit away advertising share, legacy media companies like Tronc almost always show some gain in uniques and pageviews.

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Tronc’s Digital Results are Headed in the Wrong Direction

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