'Truth' Is Diluted When Publishers Chase Scale

Posted Monday, March 20, 2017 10:15 am

Chris Sutcliffe | The Media Briefing

The news media trades off the trust of their audiences. "This is the truth," they say, "and we offer the context for why it matters to you". Talk is cheap, obviously, and many news organisations only have a passing acquaintance with the truth, but it's the trust of their audiences they bank upon all the same.

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'Truth' Is Diluted When Publishers Chase Scale

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