'Trying Not to Go to War': Forbes and Adblock Plus Spar Over Ad Blocking

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It didn’t quite come to blows, but there was plenty of conflict when Dish and Forbes took the stage with leading ad blocking software maker, Adblock Plus.

They were in Austin to discuss the proliferation of ad-blocking, which is making it harder for brands to get their ads seen and publishers to make money. Lewis DVorkin, Forbes’ chief product officer, was the perfect combatant to make the case against ad-blockers. This year, the publication started blocking the blockers.

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