As other radio groups embrace “digital-first” strategies, Audacy is formally charting a different course: going “content-first.” The declaration accompanies a bold change, as the broadcaster sheds its market-based programming structure in favor of a format-led model.
The change replaces local market silos with centralized format leadership spanning news, sports, country, alternative and other core brands. Audacy CEO Kelli Turner says the goal is to align programming expertise across markets while allowing local management to concentrate on revenue and operations.
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