By: E&P Staff Gemstar-TV Guide International announced today that it has signed several agreements for syndication of its program-listings grid, editorial content, and videos.
Among the agreements are ones with the Star Tribune of Minneapolis and the Seattle Post-Intelligencer.
The Minneapolis paper will have the right to use the TV Guide listings grid on StarTribune.com and in the daily print and electronic versions of the Star Tribune. TV Guide's talk-show highlights content will also accompany the Star Tribune print grids.
In addition, TV Guide is entering a marketing partnership with the Minneapolis paper to sell TV Guide magazine to Star Tribune subscribers who want a stand-alone TV listings source. The newspaper recently discontinued its TV listings book.
Meanwhile, the Post-Intelligencer will feature TV Guide's editorial content on the front page and entertainment section of SeattlePi.com. The TV Guide content includes breaking news, "Hot List," TV show recaps, and other feature stories.
The Post-Intelligencer will also include TV Guide's content in SPI, the Seattle paper's online-only news, culture, and entertainment magazine at SPISeattle.com.
"These syndication agreements give us the opportunity to broaden the reach of our TV Guide brand across multiple platforms, while allowing our partners to offer relevant content and information to their customers," said Rich Cusick, Gemstar-TV Guide's senior vice president and general manager, Digital Media, in a statement. "We are looking forward to building and expanding upon these types of relationships."
TV Guide also recently announced syndication agreements for its various products and services with the New York Post and other media companies.
Comments
No comments on this item Please log in to comment by clicking here