TV, RADIO MORE POPULAR ADVERTISING BUYS FOR DOT-COMS

By: Staff reports Leading E-commerce Companies Turn To Broadcast







The leading e-commerce companies are more likely to turn to TV or
radio for advertising than newspapers, according to the eCommerce
Almanac released quarterly by the Intermarket Group of San Diego.



The almanac follows over 80 leading e-commerce companies, including
Amazon.com, eToys, E-Trade, and Travelocity.com.



These companies spent an average $29.8 million on advertising and
marketing during the first quarter of this year. For offline spending,
75% of the companies turned to television, followed by radio (68%),
consumer periodicals (53%), newspapers (52%), and direct mail (52%).







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Staff Reports







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