Twitter Aims to Boost Its Visibility By Switching from ‘Social Networking’ to ‘News’ On The App Store

Posted Friday, April 29, 2016 12:30 pm

Sarah Perez | Tech Crunch

Following yet another quarter of sluggish user growth, Twitter has changed how its flagship mobile application is categorized on Apple’s iTunes App Store. Instead of competing against Facebook, Instagram, Messenger, WhatsApp, Pinterest, and others in the crowded “Social networking” category, where Twitter had previously ranked in the top 10, the company has moved its app to the “News” category, where it’s now number 1.

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Twitter Aims to Boost Its Visibility By Switching from ‘Social Networking’ to ‘News’ On The App Store

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