Twitter is Emphasizing the On-Demand Side of Live for New Shows Ahead of NewFronts


Twitter wants to promote more on-demand viewing as it seeks new deals for live shows ahead of this year’s NewFronts presentations.

The company is seeking more live shows with segments that can be cut into clips that can be ad-supported and reach more viewers than the live broadcasts, according to three media executives that are in talks with Twitter about producing live shows.

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