Twitter now has longer pre-roll video ads that can run for up to 30 seconds and longer, a big jump from the six-second standard it first adopted.
The longer ads also come with an immediate skip option so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, in which ad revenue is split between the content creators and Twitter.
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