Twitter, Like Facebook, Adds Old-School Elements To Its Mobile Ad Network

Posted Friday, May 20, 2016 11:30 am

Tim Peterson | Marketing Land

Apparently it’s “Back to the Future” week for social networks’ ad networks.

A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time — albeit only for traditional in-stream video ads at the moment — Twitter is bringing its Twitter Audience Platform to the desktop and mobile web, albeit only for some advertisers, at the moment.

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Twitter, Like Facebook, Adds Old-School Elements To Its Mobile Ad Network

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