Twitter: Programmatic Pays More When It's 'Personal'

Posted Tuesday, August 11, 2015 11:08 am

Garett Sloane | Digiday

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to offer them first dibs on premium positions for the most valuable users.

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Twitter: Programmatic Pays More When It's 'Personal'

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