Twitter to test first live shopping show ahead of Cyber Week

Posted

Singer Jason Derulo is set to host a prime-time live shopping show on Twitter on Sunday, just ahead of Cyber Monday and Cyber Week, featuring products from Walmart.

Why it matters: Shoppable video formats sit at the intersection of entertainment, e-commerce and social media — a combination that retailers and tech platforms find hard to resist given how hot each category has grown during the pandemic.

Click here to read more.

Comments

No comments on this item Please log in to comment by clicking here

Media Job Board Opportunities on Facebook