Twitter’s Brand Strategist on His Plans for the Platform

Posted Tuesday, September 2, 2014 7:52 am

By: John McDermott | Digiday

As director of brand strategy at Twitter, Ross Hoffman is tasked with helping brands run campaigns that go beyond simply sending out promoted tweets. Brands come to him when they want to make a major media push, launch a Black Friday campaign or undertake a holistic rebrand of the company.

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Twitter’s Brand Strategist on His Plans for the Platform

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