Two Ad Execs Leaving NAA p.

By: John Consoli

TWO TOP ADVERTISING executives are leaving the Newspaper Association of America ? one to join Cox Newspapers and the other to become a marketing consultant.
Peter Winter, NAA senior vice president, market development, will leave the association July 23 to join Cox as vice president for marketing development.
Ann Hunt, NAA vice president, director of retail marketing, was scheduled to leave July 16 to open her own consulting firm, Hunt & Co.
Winter is not expected to be replaced and the staff who reported to him now will report to Nick Cannistraro, NAA's executive vice president and chief marketing officer.
Winter and Hunt were with the Newspaper Advertising Bureau when it merged with the American Newspaper Publishers Association to form NAA in 1992. They were among the survivors of the merger, which led to massive firings, resignations and retirements at both the Ad Bureau and ANPA.
Hunt joined the Ad Bureau in early 1990 as vice president for retail market development. Before that, she was vice president and partner of Korn/Ferry International.
During her three years at NAA, Hunt was involved in developing the Strategic Communication Alliance Program among other projects.
Winter joined the Ad Bureau in 1987 as vice president, marketing/new technology. Before joining the bureau, he was president of Online International Inc., a subsidiary of London-based Online International Ltd.
Winter was also president of Digital Applications International and worked five years with the British Broadcasting Corp. in London as a correspondent, producer and editor.
Following the merger, Winter and Ray Gaulke, NAA executive vice president and chief marketing officer, were housed at the association's office in New York City. On the NAA totem pole, they were considered to be the two top advertising executives who would continue some of the work of the former Ad Bureau in addition to giving NAA some new ad and marketing direction.
Now both are gone.
Gaulke had joined the Ad Bureau in June 1991 as executive vice president and chief marketing officer ? the second in command.
Less than two years later, Gaulke was replaced by Cannistraro.
With Winter's departure and Cannistraro working out of NAA's Reston headquarters, the future of the New York City office is uncertain.
Based on his background, Winter's move to Cox appears to be a good fit. He has long been a proponent of newspapers' move into the area of audiotex services, and Cox is one of the major newspaper players in that area.
At a conference in early 1990, Winter warned newspapers that audiotex should be regarded not as some alien new technology but simply another form of direct marketing.
"There is a fundamental change going on in advertising ? a move to direct marketing and away from mass marketing ? and the telephone is at the heart of direct marketing," Winter said.
Cox Enterprises Inc. recently entered into an agreement with BellSouth Enterprises to form a company that delivers electronic information services based on newspaper classified and yellow pages advertising. The joint venture will be equally owned by the two companies.
Cox Newspapers also made a deal with BellSouth Telecommunications Inc. to obtain use of three-digit telephone numbers. Cox initially began providing, via a 511 number, low-cost information services to the public through its Palm Beach Post in West Palm Beach, Fla. Recently, Cox was granted permission to use 511 in the Atlanta market.
Plans also call for electronic classified services to be introduced in Atlanta later this year and eventually to expand to West Palm Beach.
Cox Newspapers' Atlanta Journal and Constitution recently formed a separate business unit to manage its efforts to extend the newspapers into the world of electronic media.