Two More Brazilian Dailies Running Miles 33 Advertising

Posted Monday, July 20, 2009 12:00 am

By: E&P Staff Brazil's Di?rio Catarinense and Hora de Santa Catarina went live with a 128-seat Miles 33 advertising solution four months after signing for the system.

Di?rio Catarinense is the largest metro newspaper in Florian?polis, in the southern state of Santa Catarina, while Hora de Santa Catarina circulates mainly in the city's outskirts. Both are part of the RBS group, which is standardizing all properties on Miles 33 for its advertising after successful implementations of Miles 33 systems at Zero Hora, Di?rio Ga?cho, Di?rio De Santa Maria, A Noticia and O Pioniero.

Coinciding with the papers' monthly billing cycle, the latest installations went live simultaneously, starting with a short parallel production run on July 1 and including color classifieds, an important aspect of the dailies' advertising offering.

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Two More Brazilian Dailies Running Miles 33 Advertising

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