Two Out of Two News Organizations Recommend User Research

Posted Wednesday, July 29, 2015 10:25 am

Laura Hazard Owen | NiemanLab

The phrase “user research” makes me think of Mad Men, with women sitting behind a one-way mirror trying on lipstick while men watch (and criticize their appearances). Not surprisingly, this isn’t a good way to think about the concept. User research isn’t just for testing beauty products; it also applies to news sites, apps, and products. A one-way mirror isn’t required.

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Two Out of Two News Organizations Recommend User Research

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