'U-T' Taps AdPay for Classifieds

Posted Thursday, June 10, 2004 12:00 am

By: E&P Staff The San Diego Union-Tribune will use AdPay's Click and Buy Classified commerce solution for e-commerce and to provide an integrated print and online classifieds marketplace.

"Now ... merchants as well as private party sellers will have complete online e-commerce capabilities tied directly to our print classifieds," said Jim Drummond, director of business development for the U-T's SignOnSanDiego.com, in a statement.

Denver-based AdPay's technology allows sellers to "enhance their online ads with more descriptive information, such as text, photos, and multimedia content," according to the company. "In addition, AdPay provides a range of e-commerce choices for sellers, ranging from fixed-price selling to buyer and seller negotiations to online 'overtime' auctions."

AdPay's services are also used by the Denver Newspaper Agency and the St. Petersburg (Fla.) Times.

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'U-T' Taps AdPay for Classifieds

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