UConn win scores record sales day

By: Joe Strupp The Hartford (Conn.) Courant set a new record for one-day single copy sales after the University of Connecticut men's basketball team won the national championship game against Duke University, newspaper officials say.
Statistics released last week by the Times Mirror-owned newspaper showed that the Courant sold 68,900 single copies on March 30, the day after the UConn Huskies upset the favored Duke Blue Devils in the final game of the NCAA tournament.
Courant officials say the single-copy sales dwarfed the usual 28,000 copies sold on an average Tuesday.
The Courant's daily circulation is 211,041, with a Sunday circulation of 303,399.
After printing the regular newspaper in the early hours of March 30, the Courant went back on press with a special "UConn Extra" that was on the street by 5 a.m.
In a memo thanking Courant employees for their efforts, publisher Marty Petty said, "We gave Connecticut what they were looking for, and the huge one-day sale number is testimony to our achievement."

?(Editor & Publisher Web Site:http:www.mediainfo.com) [Caption]
?(copyright: Editor & Publisher April 17, 1999) [Caption]


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board