UK Daily Newspaper that Smells Like Bread

Posted Monday, May 21, 2012 7:48 am

By: Roy Greenslade | The Guardian

Journalists are supposed to sniff out stories. But Friday's issue of the Grimsby Telegraph asked readers to sniff its pages.

If they did, they would discover that the paper smells of bread... supposedly.

In what the paper is claiming as a first for a regional newspaper, it is using new developments in ink technology to inject a smell into special scratch-and-sniff patches printed on the paper's pages. To be precise, the yellow patches appear on pages 1, 11 and the back.

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UK Daily Newspaper that Smells Like Bread

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