UK Publishers Losing Digital Ad Revenue Due to Content 'Blacklists'

Posted Tuesday, January 21, 2020 11:30 am

Mark Sweney | Guardian

UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year.

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UK Publishers Losing Digital Ad Revenue Due to Content 'Blacklists'

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