By: Jennifer Saba Almost two-thirds of the top 30 newspaper Web site list recorded double-digit percent increases in unique traffic in July, according to the latest data from Nielsen Online.
The standout in that month: Ottaway Newspapers -- the community news arm of Dow Jones once up for sale by News Corp. That group of papers, which includes the Cape Cod (Mass.) Times, reported a gain of 167% in unique users year-over-year in July.
The Los Angeles Times grew its monthly unique traffic 66% to 8.7 million due mostly to the earthquake that shook that city at the end of July. LATimes.com went down for short bit not because of damage, but rather because too many people tried to access the site at once.
The Wall Street Journal Online advanced its unique traffic by 94% to 8.7 million compared to July 2007.
A newcomer to the top 30, Kentucky.com -- the online arm of the Lexington Herald-Leader -- made the July list with 1.5 million unique users, placing it above the Boston Herald, the Detroit News, and The Oregonian in Portland. Nielsen, which is owned by E&P's parent company, did not record data for Kentucky.com in July 2007.
Below is the list of the top 30 newspaper Web sites provided by Nielsen. The percent change compares July 2008 uniques with July 2007 uniques. Also keep in mind there are several reasons why traffic fluctuates, including news events.
Add 000 to end of the number for total in millions. Percentage is gain or loss over last July.
*
NYTimes.com -- 19,513 -- 38%
USATODAY.com -- 10,404 -- (-2%)
washingtonpost.com -- 8,935 -- (-2%)
LA Times -- 8,750 -- 66%
Wall Street Journal Online -- 8,716 -- 94%
New York Post -- 4,937 -- 25%
Boston.com -- 4,891 -- 21%
SFGate.com/San Francisco Chronicle -- 4,503 -- 25%
Daily News Online Edition -- 4,301 -- 66%
Atlanta Journal-Constitution -- 3,985 -- 64%
Ottaway Newspapers -- 3,957 -- 167%
Chicago Tribune -- 3,901 -- 22%
Newsday -- 3,393 -- 27%
International Herald Tribune -- 3,014 -- 25%
Chicago Sun-Times -- 2,636 -- 1%
The Houston Chronicle -- 2,636 -- (-28%)
Politico -- 2,317 -- 34%
DallasNews.com - The Dallas Morning News -- 2,082 -- 1%
NJ.com -- 2,081 -- 60%
Village Voice Media -- 1,960 -- (-28%)
Philly.com -- 1,703 -- 3%
The San Diego Union-Tribune -- 1,666 -- (-15%)
MercuryNews.com -- 1,612 -- 7%
Seattle Post-Intelligencer -- 1,589 -- 21%
Baltimore Sun -- 1,588 -- 45%
Star Tribune -- 1,536 -- (-2%)
Kentucky.com -- 1,517 - N/A
Boston Herald -- 1,451 -- 31%
The Detroit News -- 1,446 -- 59%
OregonLive.com -- 1,445 -- 66%*
*July 2007 estimates are calculated on small sample sizes and are subject to increased statistical variability as a result.
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