By: Jennifer Saba One industry is besieged by a legacy business model that can't adopt quickly enough, rising fuel costs, cuts in customer service, and consumers who are turning elsewhere. The other is plagued with a legacy business model that can't adopt quickly enough, rising fuel costs, cuts in customer service, and consumers who are turning elsewhere.
Newspapers, meet the airlines. Now, two industries going through fundamental changes and shifts have joined forces to market their services.
United Airlines is extending a new program to its Mileage Plus members. Can't book a flight because of cumbersome blackout dates, and don't want your miles to sit around doing nothing? You can use those miles toward newspaper subscriptions!
Mileage Plus members need only type in their ZIP code to see which papers apply. In New York, 10003 (E&P's headquarters), 3,300 miles gets you a six-day, Monday-through-Saturday, 39-week subscription to The Wall Street Journal valued at $343.50.
But here's an odd twist: An old but re-posted Tribune Co. newspaper story was responsible for the costly stock hiccup involving United in mid-September.
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