By: Dave Astor Universal Press Syndicate and Impact Mobile announced that they are partnering to provide a mobile "push" publishing system for newspapers and their advertisers.
Push publishing allows newspapers to push their content to readers via an application that resides on the smart phone. An icon that is branded for the newspaper resides on the phone's desktop.
"Many publishers currently use 'Wireless Application Protocol' sites for their mobile platform," said John Vivona, Universal's vice president of sales, in a statement. "Smart phone applications will extend the mobile reach to a new audience."
He added: "This exploding mobile segment includes BlackBerrys, iPhones, and Windows-based devices. The content and the advertising are interactive for the user, who represents an affluent, highly desired demographic for both newspapers and their advertisers."
Impact Mobile President and CEO Gary Schwartz added in another statement: "Universal's newspaper clients will now be able to establish a one-to-one relationship with the readers and the opportunity for ongoing communications with targeted consumers."
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